Agora style email that set a new open rate record for the client generating 37.6% opens for a 350,000 people segment.
It was written during the pandemic. The subject line was extremely powerful because it hit 3 different curiosity levers at once:
After quoting research and answering the subject line, I tied the story into business and then our product.
The allegory that we’re being conditioned into believing a one size fits all model with the pandemic and also with the current job model resonated with lots of readers. It turned out to be one of our highest revenue-generating emails.
While the email talks about vaccination, the client didn’t want to take a side, so we left it open-ended asking for a reply from our audience.
Daily email written for Kevin David.
On this rainy Sunday, I couldn’t immediately come up with a topic, so I decided to search for interesting events in history that have happened today.
I found that the US bought Alaska from Russia and decided to lead with this.
It proved to be a great topic and subject line since many people don’t know this fact and others have probably forgotten about it. The email generated a high 35% open rate for 350,000 people list.
After answering the subject line, I tied the story into “dreaming bigger” and encouraged them to watch our masterclass…
Because with the knowledge they learn, they might be able to buy their own house, forest, or even an island in the future.
This is a story-based email with the goal of relationship building and stealth-selling.
It takes recent topical events, makes the reader think along, and ties it all into a CTA.
A few days ago, Richard Branson had successfully completed the first private venture space flight.
The trending topic attracted readers to open the email, the hook that jumped straight into the story engaged them, and soon they found 2 helpful resources to click on.
The email and links don’t feel salesy and pass under the radar because the story gets all the attention. The links are just casually supporting the idea of going after your goals.
This email is written for Mark Bowness, Australia’s #1 business coach who’s been featured in over 300+ media outlets.
He launched a new private Facebook Group and needed emails to get people to join.
Since the client is a big authority, joining something completely new called the “Authority Accelerator” for free immediately got our audience to click and engage.
I included the CTA 4 times throughout the email depending on how eager the reader is to click.
The email starts with why he is doing this, outlines the main UVP of the group, and then lists 5 specific benefits.
Towards the end, I added one more sales argument for newer people on his list who might not be convinced yet. I also threw in a few urgency elements because the link was timed.
This short “special invitation” email filled with scarcity generated $40,500 in sales for my client in just 3 days.
To get access to this email, simply send me a message by clicking “Contact” at the top right of my site.
I’m sure sending the same email to your list could generate lots of sales for your business :)
My famous Halloween campaign newsletter written for Kevin David that generated $20,000 in 48 hours.
The hook is a popular Halloween song “Spooky Scary Skeletons” where I changed a few lines of the lyrics to fit our promotion.
After this email, the idea of starting with a song and changing lyrics has been widely used in many emails and Facebook Ads in the internet marketing and make money online space.
Interestingly enough, everyone uses the same format of 2x 4 lines just like I did.
The email continues with a Halloween theme, including a big picture, a list of features, and some spooky shivers.
One of my highest-grossing ad copies that generated $680,000 in 30 days with 13x ROAS on a $50k ad spend.
(This was the top one of three copy variations.)
It was probably so successful because it challenges the reader to act now while removing all their fears and limitations with the unique angle/ mechanism.
I started the ad with a “wake-up call” and focused on the problems the pandemic created.
Back then, everyone was rushing to start an online business and find ways to shield their income. No one wanted to feel left behind or vulnerable.
I introduced my unique mechanism with the powerful psychology statement “It’s not your fault!”
We all have emotional baggage, insecurities, and an idea of our dream life in our heads. But the reality is different… And our conscious mind concludes it as our fault.
We’re yearning for someone to lift the weight off our shoulders, to tell us differently, even if it’s just for a moment. And that’s what “It’s not your fault” does.
The unique mechanism clearly explains why they haven’t succeeded before and why our stuff works.
The social proof at the end further cements the idea that they can do it.
Let me tell you why this ad was so successful…
Wait for it 🥁
Now you probably know.
Because if you’re still reading, then the drumroll hook worked well enough to hold your attention.
Since Facebook shows only the first few lines of the ad, the readers had to click on it to discover the solution…
And if they’ve already shown commitment to click once, then they’re much more likely to click again and check out our website.
Especially if we raise curiosity and promise something free that can solve their burning pain (easiest way to find clients).
Starting a Facebook ad with a question has been proven to work time and time again.
If we said “Starting an online business is easy”, then it would be just like any other random claim coming from a company trying to speak AT their audience.
Instead, we hook the readers by getting them to think.
We need the prospects to come to this conclusion in their own minds that starting an online business can indeed be easy...
Because only then do they lower their guard and are willing to seriously consider our offer.
We do this by presenting our unique mechanism where they can partner with us and we do all the work for them.
The strong video creative with large text and an unordinary still also attracts attention.
The calculations ad focuses on breaking down the numbers behind making money on Amazon while making them tangible for the reader.
It provides a clear insight and gets the prospect to imagine the possibilities Amazon FBA provides.
This is an excellent Middle of Funnel/ retargeting ad where the audience already knows about selling on Amazon and maybe they’ve even visited our funnels before.
Now we share the specific possible outcomes and tell the reader how to achieve them (by partnering with us and letting us do the hard work).
While Facebook’s compliance doesn’t allow direct claims and companies can’t say “You’ll make X amount of dollars”, we bypass this by saying how many hypothetical sales people could make and then convert it into profit.
“Who else wants a whiter wash — with no hard work?” was a legendary advertisement written in 1926 for Rinso, which became the leading laundry sope in the United States.
Eugene Schwartz, the author of Breakthrough Advertising, further popularized the “Who else…” ad by including it in one of his headline formulas where you state a claim as a question.
This ad I wrote for Kevin David also adds a contrarian element on top of the famous time-tested formula to induce even more curiosity.
Starting an Amazon business for less than $100 was unheard of in the industry and engaged the prospects to click and read more.
I go on to explain why selling on Amazon is such a huge opportunity and wrap it up with a memorable analogy, saying they can start for less than a niche sushi dinner for one.
Straightforward promotional ad copy focusing on info product sales.
We didn’t need to do much convincing since it was the biggest discount Kevin had ever done for his courses.
A simple question to attract attention followed by price comparison to highlight the incredible deal did the trick.
This ad attracted around 400 sales over the Black Friday weekend.
One of my best-performing sales letters that did an 11.3% conversion rate for a $49 membership generating 10s of thousands in monthly recurring revenue.
The headline is modeled after Joe Karbo’s famous book, hinting that it’s easier and better to follow trading signals from experts rather than try to do everything on your own.
I came up with a shocking and contrarian lead to grab attention because the trading niche is extremely saturated.
The readers start questioning “Why is this teacher saying he sucked?” while at the same time this claim resonates with them.
They feel like the teacher is human and it eliminates the problem many trading products face where the reader doesn’t think it’s possible for them to achieve success.
After the lead, I present the unique mechanism, why this is the best place to follow signals, and why they’re getting an incredible deal.
Then I answer the main objections, add in a guarantee, and highlight urgency.
The letter ends with a short alternate choice close followed by an overwhelming amount of testimonials.
5 Day Challenges became a massive trend at the end of 2020 and in 2021.
I’m not a big fan of them but I too had to write one up while I was the lead copywriter for Kevin David.
The goal was to make the sales page easily skimmable so the reader would get all the necessary information and benefits just by reading the headlines.
Colorful design, tons of testimonials, punchy and easy-to-read copy, plus almost instant gratification of learning everything in just 5 days made this offer highly appealing to our millennial audience.
If you’ve ever been interested in learning Amazon FBA, then you’ll have no excuses why not to sign up after reading this page.
A simple landing page designed for building an email list while giving away a free ebook.
Research shows beginner traders try to consume every trading video out there to find that hidden breakthrough. They jump from one strategy to another and end up with tons of conflicting information.
The headline and subheads present this book as their savior and put an end to their misery of not knowing what is right and what is wrong.
If the reader isn’t convinced yet, they can discover what’s inside the book and check out our testimonials.
The cherry on top is the promise of getting more free expert advice to their inbox before they’re hit with a 2nd CTA.
Only $1 to sign up for a marketing software suite with tons of different tools to automate processes, boost conversions, and scale your agency?
Sounds like a deal!
This landing page focuses heavily on the benefits MarketerMagic software offers and makes the $1 deal seem like a no-brainer.
Complete with an engaging animated VSL, deep dive into the most used tools, testimonials, and CTAs throughout the page…
This quickly became MarketerMagic’s highest converting landing page.
This lead magnet generated a big influx of new users for the software.
The client was launching a new funnel targeting people who want to start a marketing agency.
He wanted to create a lead magnet that outlined the simplest way inexperienced people could use their software and start offering marketing services.
People would see the value first and then sign up for a free trial to follow the steps in this cheat sheet.
The guide starts by strengthening the belief that now is a great time to start an agency…
And then points to the biggest obstacles most starting agency owners face – not finding clients and not knowing whether they can create results.
All these problems are solved with our software and the simple 5 step process outlined in this guide.
Every step has a link to our free trial because in order to use our tools and complete the steps, they need to sign up.