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You’re rushing to the biggest business conference of the year. All suited up. The event hall is right there – just across a small park. But the taxi is not moving… It’s a traffic jam. You jump out of the car and start sprinting through the park.
Suddenly, a blue leaf falls in front of you. You stop, look down, and see a big mud puddle. One more step and the event would’ve been ruined. *Inhale, exhale* You carefully arch your step over the puddle, and the next minute you deliver the best speech of your career!
This leaf is my copy. Attention-grabbing in the busiest of places.
That puddle is a symbol of your prospect’s fears and challenges. And how my copy helps overcome them.
